Writing on software design, company building, and sometimes my personal life

All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.

It's 2024, and it's still hard to cancel your news subscription

February 26, 2024

It’s no shock to anyone that we’re in the age of subscriptions. Our entire world has been Netflixified, with every service wanting a piece of the action. The average person in 2020 had a baffling twelve subscriptions each, with this number only continuing to rise.

Media monetisation is making us stupid

February 1, 2024

When print media started making the move to digital, newspapers were cautiously optimistic. The transition was inevitable as the internet became ubiquitous. It’s not like the newspapers could simply opt out of digitising. And who knows, maybe hosting the news online could prove to be a lucrative new revenue stream for the already thin-margined print media industry. Right?

How Vercel builds Vercel

January 30, 2024

Was watching this @leeerob video on How Vercel builds Vercel and had some thoughts.

The history of media monetisation

January 22, 2024

You know the deal: you want to read about the latest horrifying global event, so you click on the first link, and… it’s paywalled. You go back and click on the second link. Also paywalled (and screaming at you about your ad blocker). Onto the third and fourth articles. Eventually, the global conflict has resolved itself before you find out what the hell is going on.

A year in review

January 22, 2024

I was listening to another great episode of Hackers Incorporated where Ben and Adam reviewed 2023 and figured it would be good to clean up my internal notes and do a blog post about it.

How (Prezly) features travel from customer to production

December 15, 2023

'Listen to your customers', 'focus on your clients' problems' – recurring advice you'll recognise from pretty much every startup book on the market. It's solid guidance. And for anyone running a tech company? A persistent challenge.

Over a year in spain

December 1, 2023

I've been neglecting this blog and the 112 people that subscribed for updates 🙁 But life took over and just couldn't bring myself to sit down and write. A lot has happened though:

A simpler LTV (Life Time Value)

May 31, 2023

Recently I had to answer some data questions around our ideal customer so I needed a way to calculate LTV. In the past I've done my fair share of heavy data lifting to get the most accurate value of Life Time Value.

IndieWebifying my Blog - part 1

November 14, 2022

With all the commotion around Twitter, Mastodon, and the Fediverse (what is the Fediverse video) I've been reading into the alternatives to centralised and content silos.

What we learned in 3 months of using the Shape-up approach

October 26, 2022

Adopting Basecamps 'Shape-Up' method at Prezly transformed our company. In an introductory video by Ryan Singer (author of the method) he talked about the three main reasons people are interested in the method

Ninety days in a new country

October 24, 2022

It's been almost three months since we moved to Spain and I figured it was time for an update as the last one is dated from the beginning of September.

Back to school

September 16, 2022

Took some time to write a quick update. If you haven't read the previous updates yet you can find them linked below:

The spammer that was able to send 4 million emails

September 1, 2022

Last weekend someone was able to sign-up for a Prezly trial and send out over 4 million emails unnoticed. I mean, we did notice it after the weekend but then it was too late.

Settling in

August 29, 2022

This week we welcomed Peter and Ann who were visiting us from the other side of the Pyrenees (Around Toulouse). Although they made a short stop on their way to Tarragona we enjoyed their stay.

First week in Spain

August 12, 2022

Last Thursday the day had come to pack up our stuff and take the 1250km drive to our new home.

Our road to building better product teams

August 2, 2022

This would be my most accurate one-liner of what it feels like to build a company from a three-person founding team to a few-million revenue/30+ headcount business.

New blog theme

July 26, 2022

In the previous blogging theme I hacked away in a few evenings I was lacking quite some functionality like search and paging. Also, the theme didn't score great in SEO and accessibility lighthouse audits.

Moving to Spain

July 11, 2022

We've been contemplating a move abroad for a few years now and we finally did it. In August 2022 we'll be moving to the Spanish Pyrenees where we bought a house.

10 tips for better product analytics

March 17, 2022

Disclaimer: I am no expert in product analytics and definitely not claiming to be. I did spend the last 5 years playing with a lot of different analytical tools and made a lot of mistakes. With this post I hope other people can avoid some of those.

Can I get rid of my phone?

March 11, 2022

Because I learned the hard way that my phone usage was messing with my mood I've been trying to limit my phone usage with mixed success.

How Prezly Uses Prezly to run Prezly

January 26, 2022

I've been thinking for a while that I needed to document the different ways we use Prezly to run Prezly. Browsing twitter today I saw Peter Suhm started a great trend.

Account Sharing and Free Coca-Cola Refills

August 25, 2021

You know how you have one Netflix account shared within your immediate family, a few colleagues, that couple you met on holiday and your family physician? So, that's called account sharing. We've all done it at one point or another, and by and large, most people see it as a victimless crime since the only ones put out by it are big, faceless corporations who make too much money and probably test their products on puppies or babies or something equally defenseless and small.

Swedish Summer 🇸🇪

August 10, 2021

This holiday we spent a month with the family in Sweden 🇸🇪. It was awesome. This is a quick write-up of note-worthy tips, the route of our trip and the experience travelling with a family of 5.

The cost to run a SaaS (with a few million $ ARR)

June 17, 2021

Inspired by a great post on reddit i took some time to go through the costs of running Prezly. Initially, I figured it would be a great read but at the same time, it's a useful exercise for me to see if there are any services we can get rid of or downgrade.

Create an editing experience people love

June 2, 2021

Text editors are central to most online apps. While text editors used to be important for Content Management Systems (CMS), they are now an important part of many more tools such as Project Management Systems and CRM systems. Customers are rightfully more demanding when it comes to how they create content.

How I built this blog

May 31, 2021

In this article, I am going to break down how this blog works. When I started this project my main requirements were 1) developer experience, 2) performance and 3) simplicity.

Ad-tech of top-20 newsrooms

May 28, 2021

In a previous post I tried to find the best newsroom based on unbiased signals such as search traffic, lighthouse scores, accessibility and page speed.

What makes a good newsroom?

March 9, 2021

With help from Prezly colleagues, customers and twitter I now have a list of about 60 newsroom URLs from well-known brands, but which ones are the best?

Building the perfect newsroom

March 3, 2021

While I'm searching for inspiration to design, build and integrate the best possible newsroom in Prezly I wanted to share the plans on how we're want to do this.

Searching for the perfect newsroom

March 2, 2021

Is 'newsroom expert' a job title? In the last 8 years, I have been involved in planning, designing, building, migrating and hosting a lot of newsrooms. From small startups and NGO's all the way up to large brands like Sennheiser, AXA or Shopify.